Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net
11Mar/100
Thailand’s Beaches: Hua Hin or Cha-Am
Thailand has been steadily rising in popularity as a tourist destination, particularly over the last 30 years. Most international flights connect at Bangkok, which is a great city to enjoy a stop-over for a couple of days, before heading for the quieter coastal resorts. Hua Hin is within easy driving distance of Bangkok, a journey of around 190km.
Situated on the Gulf of Thailand, this once-sleepy fishing village was awakened to the real world with the laying of a railway line direct to Bangkok in the 1920s. Hua Hin soon became a popular resort destination, favored by the Thai royal family. The fishing village charm has long been lost beneath the modern development along the lovely white-sand coastline, but the town still has a relaxed local flavor. For those seeking something a little quieter, its near neighbor Cha-am may be the perfect idyllic seaside resort for you.
Ch-Amâs main claim to fame is that it has Thailandâs longest beach. Although weekend visitors flock to the beach here, during the week it is fairly quiet. There are a few local attractions but the main reason to come to Cha-Am is to chill out in your own space on the gorgeous white sandy beach. There is however a local Jack Nicklaus designed golf course for the more actively inclined. Most resorts are surrounded by landscaped gardens which offer pleasant, shady and colorful places to stroll amidst the tropical flora. There are a few local shops in Cha-Am selling the obligatory jewelry, and the tailorâs shops are excellent. Choose your fabric and style from the many samples, and you can have a hand-made, bespoke suit (male or female) within a couple of days.
The restaurants in both Cha-am and Hua Hin are excellent, serving local seafood, Thai specialties and international cuisine which is much more pleasurable than eating buffet-style at the local hotel. Cha-Am has a few local bars, but if you are seeking lively nightclubs, this is not the place for you. The seafood restaurants around Hua Hinâs fishing port are highly recommended. Both resorts also offer spa beauty treatments in the hotels including excellent massages. The Thais are masters at offering wonderful therapeutic treatments. Indulge yourself at these bargain prices and find yourself totally relaxed and rejuvenated in body, mind and spirit.
In contrast to Cha-Am, Hua Hin offers numerous bars, pubs and discos offering drinks and entertainment into the small hours. It also has a range of watersports and eight golf courses as well as a beautiful sandy beach and clear blue sea. This bustling town is easy to get around on foot or by âsongthaewâ, a hop-on taxi service. Hua Hin offers a variety of local shops and a visit to the market is a great experience. Hotel standards here are very good, wherever you choose to stay, and all have beautiful swimming pools and sun terraces beneath the palm trees. For a beach vacation which has guaranteed sunshine, sand and sea, Hua Hin and Cha-Am make the perfect destination.
Visit this website for more information.
Veronica Ho is the owner of Travel Haven, a travel agency totally dedicated to organising creative and luxury packages. Get a COMPLIMENTARY Destination Guide when you join Travel Haven Email Club. Also be the FIRST to receive Special Promotions, Destinations Update and much more. http://www.TheTravelHavenOnline.com
10Mar/100
Discover the Top 5 Beautiful Beaches in Pattani, Thailand
Pattani is located in the Malay Peninsula, North of the Gulf of Thailand's coast. There are numerous beaches in this attractive province. Most of Thailand's visitors come here to have a relying beach trip. Here are the top five must see beaches in Pattani, Thailand:
1. Hat Talo-kapo Beach - located in Amphoe Yaring, Pattani. This beach is about 18 kilometers from Pattani town center. Hat Talo-kapo Beach has a long white sand beach line, with beautiful pines and coconut trees. The beach is considered one of the most popular beaches in Pattani. Here, one can find many Kolae boats with their unique colorful distinctiveness of the southern fishermen. Hat Talo-kapo Beach is extended because of the current of sea moved the sand in. This beach is most appropriate for relaxation and view watching.
2. Laem Ta Chi or Laem Pho - another white-sand beach extended from the Talo-kapo Beach. It has been the increase of sand discharged into the Gulf of Thailand on its way to the north. At the end of the beach, one can find an open area with a beautiful open view, which is best for sight-seeing. There are two paths to Laem Ta Chi, either by boat from the Pattani River to Laem Ta Chi or go along Yamu Canal from the pier in Yaring. This striking beach has attracted many foreigners and Thai locals.
3. Hat Ma Ruat - Located about 2 kilometers from Chalalai beach. This beach is distinguished by its amazing site of the seceral small rock mountains extend beyond each other. Visitors can use the long boardwalk to the top of the mountain. Hat Ma Ruat is a favorite beach coast visited by many Thailand visitors.
4. Hat Wasukri - located about 52 kilometers from Pattani. It is inside the Patatimo Village in TambonTaluban. Travelers can use the Pattani-Narathiwat road or use the path passing Hat Khae Khae to Sai Buri, there are bungalows that are available for servicewhere visitors can stay. Lots of visitors come here to have a serene beach vacation in the heart of Thailand's province.
5. Hat Sai Chai Bueng Ban Laweng - located 60 kilometres from Pattani, across Koto. The beach has unusual ambiance and nature compared to the other Pattani beaches. Here, one can find a large pond near the white sand beach. There is also a local handicraft center which is the Ban Laweng displaying the town's weaving products.
Ms. Pinky is a mom of 3 school children. She is a Systems Engineer, a Technology Researcher and an Independent Medical Billing and Coding Consultant. She and her family is well-traveled all over the world!
Her blogs and websites focuses on stay-at-home moms, dads and students who wants to work at home, build homebased business http://www.mommyisworkingathome.com.
Visit her Interesting Site on Asian Travels and Destinations. Discover Asia's Culture and Great Food! at http://www.goingplacesinasia.com
25Dec/090
The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand
With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailandâs largest technology companies, to create Thailandâs first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms â Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel â Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything â International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis â 10 minutes from Pattaya and only 90 minutes from Bangkok
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.
V9 Design & Build, were invited to build the resortâs website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailandâs English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a projectâs bottom line.
That is not to say that elegantly-produced brochures and local media advertising doesnât have merit, but it has always seemed that it is a sort of marketing overkill â a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resortâs website for several reasons. First, Google and the other major search engines like content and change which adds value to a siteâs PageRankâ¢; it extends keyword range; it is disseminated to the worldâs largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the worldâs largest websites, especially two that are associated with Google and Yahoo.
Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, thereâs no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you donât have to visit each site individually to see whatâs new â you simply scan headline summaries in a reader and click to read the full text.
Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.
The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.
17Dec/090
The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand
With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailandâs largest technology companies, to create Thailandâs first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms â Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel â Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything â International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis â 10 minutes from Pattaya and only 90 minutes from Bangkok
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.
V9 Design & Build, were invited to build the resortâs website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailandâs English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a projectâs bottom line.
That is not to say that elegantly-produced brochures and local media advertising doesnât have merit, but it has always seemed that it is a sort of marketing overkill â a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resortâs website for several reasons. First, Google and the other major search engines like content and change which adds value to a siteâs PageRankâ¢; it extends keyword range; it is disseminated to the worldâs largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the worldâs largest websites, especially two that are associated with Google and Yahoo.
Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, thereâs no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you donât have to visit each site individually to see whatâs new â you simply scan headline summaries in a reader and click to read the full text.
Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.
The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.
Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net
1Dec/090
The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand
With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailandâs largest technology companies, to create Thailandâs first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms â Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel â Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything â International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis â 10 minutes from Pattaya and only 90 minutes from Bangkok
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.
V9 Design & Build, were invited to build the resortâs website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailandâs English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a projectâs bottom line.
That is not to say that elegantly-produced brochures and local media advertising doesnât have merit, but it has always seemed that it is a sort of marketing overkill â a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resortâs website for several reasons. First, Google and the other major search engines like content and change which adds value to a siteâs PageRankâ¢; it extends keyword range; it is disseminated to the worldâs largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the worldâs largest websites, especially two that are associated with Google and Yahoo.
Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, thereâs no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you donât have to visit each site individually to see whatâs new â you simply scan headline summaries in a reader and click to read the full text.
Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.
The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.
Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net
17Nov/090
The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand
With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailandâs largest technology companies, to create Thailandâs first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms â Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel â Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything â International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis â 10 minutes from Pattaya and only 90 minutes from Bangkok
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.
V9 Design & Build, were invited to build the resortâs website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailandâs English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a projectâs bottom line.
That is not to say that elegantly-produced brochures and local media advertising doesnât have merit, but it has always seemed that it is a sort of marketing overkill â a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resortâs website for several reasons. First, Google and the other major search engines like content and change which adds value to a siteâs PageRankâ¢; it extends keyword range; it is disseminated to the worldâs largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the worldâs largest websites, especially two that are associated with Google and Yahoo.
Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, thereâs no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you donât have to visit each site individually to see whatâs new â you simply scan headline summaries in a reader and click to read the full text.
Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.
The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.
Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net
4Nov/090
4 Most Beautiful Thailand Beaches
Thailand has one of the most beautiful beaches on the planet. For those that have traveled there they know that the beauty of this untouched place makes for some of the best vacations in the world. This is coupled with the vast amount of historical culture that abounds the countryside and there is never a shortage of things to do in this country. Because much of this land is untouched by development you will find that relaxation and peaceful living is more than possible. The reaches of the mighty have not gotten this far and that means that you will get the very best in the vacation arena, especially when it comes to the Thailand beach areas.
Khao Lak is a wonderful Thailand beach. Just a short drive from the airport, this paradise offers a remote vacation area like no other. Thanks to the area being largely uninhabited, there is lush rain forest nearby along with a whole host of wildlife to be viewed. The water remains warm in the November through December months and the fishing and scuba diving is out of this world.
Phuket Thailand Beach is another great spot. Enjoy this resort November through March. There is more than enough to do. It is a bit more crowded than other beaches as this area thrives on the tourism dollars that it brings in. The scuba diving is top notch in this area and you will also find some of the warmest most clear water in the world. There are several nearby attractions to keep one busy for quite a few days.
Phi Phi Don Thailand beach is quite the turn around. Once a remote and nearly unknown place, this Thailand beach came to life when Hollywood came in and filmed a movie here. It is now considered to be one of the most popular beaches in the entire country and is frequented by many big names. This is a site that you will not want to miss, as the views are breathtaking and the water warm and inviting.
West Raily Thailand beach is one of the undiscovered diamonds in the rough. There is very little that is expensive here and one can stay at the ìresortî for over a week and barely tap the budget. The sands are milky white and the water clear. Scuba diving is very popular here as well as the fishing. This location is only accessible by long tail boat so plan for a bit of a long ride.
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30Oct/090
The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand
With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.
It has also joined with True Corporation, one of Thailandâs largest technology companies, to create Thailandâs first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.
The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms â Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel â Universal Studios, Florida, and many more prestigious resorts.
Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything â International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis â 10 minutes from Pattaya and only 90 minutes from Bangkok
Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.
V9 Design & Build, were invited to build the resortâs website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.
Living in Bangkok, you see glitzy front-page supplements that dominate Thailandâs English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a projectâs bottom line.
That is not to say that elegantly-produced brochures and local media advertising doesnât have merit, but it has always seemed that it is a sort of marketing overkill â a gunshot rather than rifle approach to project exposure.
Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.
It is even more effective when added as a seamless addition to a resortâs website for several reasons. First, Google and the other major search engines like content and change which adds value to a siteâs PageRankâ¢; it extends keyword range; it is disseminated to the worldâs largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the worldâs largest websites, especially two that are associated with Google and Yahoo.
Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, thereâs no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you donât have to visit each site individually to see whatâs new â you simply scan headline summaries in a reader and click to read the full text.
Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.
The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.
Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net