Thailand Vacations Source to Holiday Vacations in Thailand

11Mar/100

Thailand’s Beaches: Hua Hin or Cha-Am

Thailand has been steadily rising in popularity as a tourist destination, particularly over the last 30 years. Most international flights connect at Bangkok, which is a great city to enjoy a stop-over for a couple of days, before heading for the quieter coastal resorts. Hua Hin is within easy driving distance of Bangkok, a journey of around 190km.

Situated on the Gulf of Thailand, this once-sleepy fishing village was awakened to the real world with the laying of a railway line direct to Bangkok in the 1920s. Hua Hin soon became a popular resort destination, favored by the Thai royal family. The fishing village charm has long been lost beneath the modern development along the lovely white-sand coastline, but the town still has a relaxed local flavor. For those seeking something a little quieter, its near neighbor Cha-am may be the perfect idyllic seaside resort for you.

Ch-Am’s main claim to fame is that it has Thailand’s longest beach. Although weekend visitors flock to the beach here, during the week it is fairly quiet. There are a few local attractions but the main reason to come to Cha-Am is to chill out in your own space on the gorgeous white sandy beach. There is however a local Jack Nicklaus designed golf course for the more actively inclined. Most resorts are surrounded by landscaped gardens which offer pleasant, shady and colorful places to stroll amidst the tropical flora. There are a few local shops in Cha-Am selling the obligatory jewelry, and the tailor’s shops are excellent. Choose your fabric and style from the many samples, and you can have a hand-made, bespoke suit (male or female) within a couple of days.

The restaurants in both Cha-am and Hua Hin are excellent, serving local seafood, Thai specialties and international cuisine which is much more pleasurable than eating buffet-style at the local hotel. Cha-Am has a few local bars, but if you are seeking lively nightclubs, this is not the place for you. The seafood restaurants around Hua Hin’s fishing port are highly recommended. Both resorts also offer spa beauty treatments in the hotels including excellent massages. The Thais are masters at offering wonderful therapeutic treatments. Indulge yourself at these bargain prices and find yourself totally relaxed and rejuvenated in body, mind and spirit.

In contrast to Cha-Am, Hua Hin offers numerous bars, pubs and discos offering drinks and entertainment into the small hours. It also has a range of watersports and eight golf courses as well as a beautiful sandy beach and clear blue sea. This bustling town is easy to get around on foot or by ‘songthaew’, a hop-on taxi service. Hua Hin offers a variety of local shops and a visit to the market is a great experience. Hotel standards here are very good, wherever you choose to stay, and all have beautiful swimming pools and sun terraces beneath the palm trees. For a beach vacation which has guaranteed sunshine, sand and sea, Hua Hin and Cha-Am make the perfect destination.

Visit this website for more information.

Veronica Ho is the owner of Travel Haven, a travel agency totally dedicated to organising creative and luxury packages. Get a COMPLIMENTARY Destination Guide when you join Travel Haven Email Club. Also be the FIRST to receive Special Promotions, Destinations Update and much more. http://www.TheTravelHavenOnline.com

25Dec/090

The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand

With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.

It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.

The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.

Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis – 10 minutes from Pattaya and only 90 minutes from Bangkok

Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.

V9 Design & Build, were invited to build the resort’s website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.

Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a project’s bottom line.

That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed that it is a sort of marketing overkill — a gunshot rather than rifle approach to project exposure.

Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.

It is even more effective when added as a seamless addition to a resort’s website for several reasons. First, Google and the other major search engines like content and change which adds value to a site’s PageRank™; it extends keyword range; it is disseminated to the world’s largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the world’s largest websites, especially two that are associated with Google and Yahoo.

Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, there’s no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you don’t have to visit each site individually to see what’s new — you simply scan headline summaries in a reader and click to read the full text.

Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.

The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.

Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net

17Dec/090

The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand

With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.

It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.

The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.

Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis – 10 minutes from Pattaya and only 90 minutes from Bangkok

Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.

V9 Design & Build, were invited to build the resort’s website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.

Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a project’s bottom line.

That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed that it is a sort of marketing overkill — a gunshot rather than rifle approach to project exposure.

Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.

It is even more effective when added as a seamless addition to a resort’s website for several reasons. First, Google and the other major search engines like content and change which adds value to a site’s PageRank™; it extends keyword range; it is disseminated to the world’s largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the world’s largest websites, especially two that are associated with Google and Yahoo.

Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, there’s no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you don’t have to visit each site individually to see what’s new — you simply scan headline summaries in a reader and click to read the full text.

Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.

The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.

Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net

1Dec/090

The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand

With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.

It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.

The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.

Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis – 10 minutes from Pattaya and only 90 minutes from Bangkok

Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.

V9 Design & Build, were invited to build the resort’s website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.

Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a project’s bottom line.

That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed that it is a sort of marketing overkill — a gunshot rather than rifle approach to project exposure.

Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.

It is even more effective when added as a seamless addition to a resort’s website for several reasons. First, Google and the other major search engines like content and change which adds value to a site’s PageRank™; it extends keyword range; it is disseminated to the world’s largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the world’s largest websites, especially two that are associated with Google and Yahoo.

Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, there’s no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you don’t have to visit each site individually to see what’s new — you simply scan headline summaries in a reader and click to read the full text.

Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.

The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.

Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net

17Nov/090

The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand

With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.

It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.

The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.

Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis – 10 minutes from Pattaya and only 90 minutes from Bangkok

Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.

V9 Design & Build, were invited to build the resort’s website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.

Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a project’s bottom line.

That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed that it is a sort of marketing overkill — a gunshot rather than rifle approach to project exposure.

Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.

It is even more effective when added as a seamless addition to a resort’s website for several reasons. First, Google and the other major search engines like content and change which adds value to a site’s PageRank™; it extends keyword range; it is disseminated to the world’s largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the world’s largest websites, especially two that are associated with Google and Yahoo.

Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, there’s no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you don’t have to visit each site individually to see what’s new — you simply scan headline summaries in a reader and click to read the full text.

Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.

The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.

Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net

4Nov/090

Thailand’s Recovery: Two Steps Forward, One Step Back

Thailand is a nation that is predominantly dependent on tourism and foreign export.  Over the years this country has made itself a premier vacation destination for budget-conscious travelers.  Pristine, amazing beaches, a fascinating local culture, centuries of tradition, and bustling crowded cities have all contributed to Thailand’s allure.

The consequences of the 2004 Indian Ocean earthquake and resultant tsunami were devastating and catastrophic to the Kingdom of Thailand, in terms of the sheer loss of human life, and the economic hit to tourism.  Nearly a quarter of a million people (current figures estimate 230,000) across eleven countries lost their lives in the wake of that natural mega-disaster.  Let us sit down and try and comprehend that number: 230,000 people.  For many in the Western world, this was merely a news blip, something that faded from memory after a month or so.  Yet a certain ship that sank in 1912 after hitting an iceberg caused the deaths of 1517 people, and this particular disaster is exponentially more memorable in the minds of most American teenagers.  This is a sad, but true fact of life.

Thailand was one of those countries hit, and it did actually receive some media attention, due no doubt to its thriving tourist trade.    We hear much less about Sri Lanka and other hard-hit nations.  The media attention was also no doubt due to the number of foreigners who died in the storm, from young backpackers to famous celebrities on luxury beach resorts.  Estimates place the death toll in Thailand at over 8000 people.  The grandson of the King of Thailand was among those killed by the quake.  The massive burst and release of energy was enough to slightly alter the earth’s rotation.  Estimates place the power of the quake to be 550 million times more powerful than the Hiroshima atomic blast.  This was not a small oceanic disturbance, but an immensely powerful collision.

The good news was that in the aftermath, Thailand’s economy rebounded quicker than had been initially predicted.  Foreign governments pledged help in the rebuilding, and tourists have started coming back in recent years.    Celebrities like Brad and Angelina have promoted Thailand through supermarket tabloids everywhere, making the country a household name even in the middle of Middle America.  But the bad news also keeps rolling; Thailand has recently had to deal with serious political instability.  This instability was enough to close the airport from late November to early December 2008.  Additionally, in the face of the global economic downturn of the past few years it is worth noting that tourism is one of the first industries affected.  Vacations and tour bookings have been way down in recent years.

It is not all doom and gloom however; Thailand has been growing by leaps and bounds throughout 2009.  Foreign tourists regained their confidence in the country quickly, and a few months after the airport was re-opened foreigners were flowing through it at better than previously recorded numbers.  Although tour operators worldwide had experienced massive hits in 2008, they have reported a steady increase in tour bookings in 2009.  Is this an indicator that the recession is starting to get better?  Thailand can only hope so.  They can be hopeful in knowing that the sheer number of tours in Thailand, as evidenced by this list, continues to grow at a rapid pace.  If there were no market, there would not be so many offerings.

This nation, marred by so many tragedies in recent years, is nonetheless continuing its struggle, and it appears for the time being to be doing well yet again.  Despite the myriad problems, the country’s citizens have vowed to make it safer, more predictable, and more hospitable to Western travelers.  So far at least, it seems that the indefatigable spirit of the Thai people has overcome some of the worst that Mother Nature could throw at them.  We can only hope that this sort of tragedy does not happen again, and that the tsunami early warning system that arose in the wake of this disaster will curb such a horrific loss of human life.

I'm a world traveler and recent Columbia University graduate. That said, I'm older than your usual grad.... because I took off tons of time to travel extensively!

Travel guides, tours, and tour reviews!

30Oct/090

The Beaches Resort & Residences – Thailand’s First Integrated Resort in Bang Saray Bay, Thailand

With the support of the Board of Investment of Thailand and the Tourism Authority of Thailand, The Beaches will be the new shining symbol of the country and will be the benchmark of destination resorts in Asia.

It has also joined with True Corporation, one of Thailand’s largest technology companies, to create Thailand’s first wireless lifestyle convergent communities which will feature state-of-the-art technology throughout the entire project.

The masterplan architect and designers behind the success of The Beaches Resort & Residences are award winning world class design firms – Carl Ettensperger of C&C Studio and Terry Henriksen of Henriksen Design Ltd, who have worked on 5-star hotel projects such as Mandarin Oriental, Hyatt Hotels, Ritz Carlton, Siam Paragon Bangkok, Huvafen Fushi Maldives (2008 Worlds Best Beach Resort, Harpers Bazaar Travel), Hard Rock Hotel – Universal Studios, Florida, and many more prestigious resorts.

Set over 88 rai of landscaped gardens, man-made beaches, and water lagoons, The Beaches private community will have four grand 5-star hotels, stunning water villas and Private Residences. The Beaches Resort has the best of everything – International Waterpark and Surf Park, The Beaches Longevity & Wellness Spa, state-of-the-art fitness club, a Grande Promenade with an international village with over 20 restaurants and retail, tennis academy and a Watersport centre. It is also centrally located in the heart of Thailand in Bang Saray Bay, a tropical oasis – 10 minutes from Pattaya and only 90 minutes from Bangkok

Chairman and CEO of Pacific Shore Developments, Liakat Sultan Dhanji, has been responsible for making the brand a success. According to him, Thailand needs something distinctive if it is going to stand out against the stiff competition developing in the region.

V9 Design & Build, were invited to build the resort’s website and, from initial discussions with Mr Dhanji, ideas were centred on creating an architecture that would concentrate on eMarketing by employing Web 2.0 technologies.

Living in Bangkok, you see glitzy front-page supplements that dominate Thailand’s English dailies, full-page magazine and newspaper colour ads that abound large project launches, and the billboards that predominate the city and Skytrain. You can only imagine the cost of such publicity and its significant impact on a project’s bottom line.

That is not to say that elegantly-produced brochures and local media advertising doesn’t have merit, but it has always seemed that it is a sort of marketing overkill — a gunshot rather than rifle approach to project exposure.

Professional blogging: it increases company revenue over time through the marketing and relationship building power. The ability to write effective, interesting, and informative blog posts has proved itself be a highly cost effective option.

It is even more effective when added as a seamless addition to a resort’s website for several reasons. First, Google and the other major search engines like content and change which adds value to a site’s PageRank™; it extends keyword range; it is disseminated to the world’s largest blog directories; and it is accompanied by RSS. Article writing and press releases can be submitted to the world’s largest websites, especially two that are associated with Google and Yahoo.

Over the last few years, search engines have made it increasingly difficult to reach a targeted audience. Gone are the days of mailers, link exchanges and non-industry-related links. Even with ezines, there’s no guarantee you will be read. A great alternative to this is RSS (Really Simple Syndication). It is not a well-known method for companies to publish and distribute content in this format (e.g. publicity releases, news, newsletters and articles). Syndication means you don’t have to visit each site individually to see what’s new — you simply scan headline summaries in a reader and click to read the full text.

Most real estate projects use Flash technology that presents brilliantly-animated images but fail with their eMarketing efforts because of it. Search engines cannot see beyond the front page. There are two large property developers in Thailand, both of which have projects that have only their home pages listed. Both are poor examples of internet marketing and are therefore spending fortunes on print advertising. In contrast, The Beaches will bypass outdated marketing methods by creating a wealth of exposure, both in Thailand and internationally.

The Beaches, to our knowledge, will be the first large-scale real estate development project in Asia to employ Web 2.0 as its online publicity vehicle.

Writer: Chris Heath is the sole proprietor of Soho Properties a Bangkok based real estate agency /consultants specializing in the Thailand area.
http://www.soho-properties.com
http://www.pattayareal-estate.com
http://www.serviced-apartment.net